My name is Meredith Atwell and I’m the founder and creative director for BeachBu. I have been creating jewelry & accessories for over a decade. What started out as a hobby in the beginning, eventually turned into a full time profession in 2013.

I’m was born in Columbus, Ohio, but my family moved to Tampa when I was 11 years old, and then, after graduating high school, I moved to Tucson, AZ for college in 2001. Throughout college I worked as a professional model and then when I graduated from the UofA and moved out to Southern California, I continued to model, as well as became a freelance fashion stylist in Los Angeles. Just a couple years later I decided to go back to school in downtown Los Angeles to get my Associates of Arts degree from Fashion Institute of Design & Merchandising and remained in the Los Angeles area for nearly a decade.

• Education:
I have my associate of arts & bachelors degree in visual communications & business from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, CA, & bachelors degree in business & regional development from the University of Arizona in Tucson.

• About BeachBu:
BeachBu was founded back in 2012 while I (Meredith Atwell) was living in a small apartment on the beach in Malibu, California. Malibu, which is also known by locals as the ‘Bu’ and where BeachBu was first created and began.

BeachBu is now based in Saint Petersburg, FL, but is still strongly influenced by the Southern California, bohemian lifestyle, which is an embodiment of who I am after spending over a decade of my life near or on the beaches throughout Southern California.

BeachBu - Handcrafted jewelry and accessories is an eclectic mix of natural materials and is a reflection of designer, Meredith Atwell’s creativity, while her emphasis on taking old world crafts and making them new gives each contemporary piece its own connection to the past and the Southern California bohemian lifestyle.

BeachBu pieces are made with only the highest quality materials and are 100% hypoallergenic guaranteed, making then safe for even the most sensitive skin. With the use of natural materials: precious and semi-precious gemstones and metals, wood, bone, African trade & vinyl beads, as well as rare vintage materials and findings from all around the world plus so much more. All of our pieces are designed for versatility and worn by women and men of all walks of life. We also offer custom pieces and sizing for children.

I create all of the following: necklaces, lariats, chokers, bracelets, wraps, handchains, body chains, belly chains, anklets, earrings, threaders, ear cuffs, eyeglass/sunglass chains, headpieces, rings, arm bands, bolos, leather goods, custom pieces, etc.

All of our items are also backed by a lifetime guarantee, and can be customized to fit a customer’s specific needs.


1019 45th St. N
St. Pete, FL 33713


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